While SEO campaigns can sometimes feel overcomplicated or convoluted, we like to keep things simple. If you consistently strive to offer the best user experience and provide your target audience with helpful information that answers their questions, search algorithms will reward you. Over the years, the search landscape has drastically changed as AI and Google become more and more sophisticated. However, one thing has remained unchanged: websites that always put their user at the forefront will see success, and those who do not will be penalized.